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LUCIA PERAZA

Brand Strategy and Ethnographic Research.

LUCIA PERAZA


Brand Strategy and Ethnographic Research.




BRAND DEVELOPMENT
Bad Faith Catering
Old Town School
PPL People


BRAND STRATEGY
Topeca Coffee
Saturn Room
Hodges Bend
Open Container

MISC. PROJECTS
MPulse Money Management App
Safehouse Disaster Preparedness Kits




Information


Email
Instagram
creative direction / design / marketing

Open Container

A fresh and young take on the classic sports bar aesthetic.



Open Container is the first “sports bar” concept I’ve ever worked on. The focus is a fresh and young take on the classic sports bar aesthetic. The core emphasis is on community building, so I implemented a weekly trivia night, regular watch parties, and an all new look for the brand, using a brand guide and icons that I designed. 





This cheeky and playful rebrand project is still in the works, as Open Container is primarily a summer spot (it is an outdoor patio bar), but come Summer 2022, I plan on revitalizing the brand with all new events, tap takeovers, new retro-inspired merch, and community partnerships to truly highlight Open Container as the people’s bar. 


View Open Container’s Instagram here.