creative direction / design / marketing
A fresh and young take on the classic sports bar aesthetic.
Open Container is the first “sports bar” concept I’ve ever worked on. The focus is a fresh and young take on the classic sports bar aesthetic. The core emphasis is on community building, so I implemented a weekly trivia night, regular watch parties, and an all new look for the brand, using a brand guide and icons that I designed.
This cheeky and playful rebrand project is still in the works, as Open Container is primarily a summer spot (it is an outdoor patio bar), but come Summer 2022, I plan on revitalizing the brand with all new events, tap takeovers, new retro-inspired merch, and community partnerships to truly highlight Open Container as the people’s bar.
View Open Container’s Instagram here.