creative direction / design / marketing
Open Container
A fresh and young take on the classic sports bar aesthetic.
![](https://freight.cargo.site/t/original/i/618e1cdbbb20689afc7c9b4b334e24f0db37a182e8a1db9db48876be7d2a239c/Screen-Shot-2022-04-04-at-4.25.27-PM.png)
Open Container is the first “sports bar” concept I’ve ever worked on. The focus is a fresh and young take on the classic sports bar aesthetic. The core emphasis is on community building, so I implemented a weekly trivia night, regular watch parties, and an all new look for the brand, using a brand guide and icons that I designed.
![](https://freight.cargo.site/t/original/i/90abb5f0de6c0aeaa1607c3a3dcfee2631fbfd9f9a0c8bd2bda82443c4c006d7/Screen-Shot-2022-04-04-at-4.24.23-PM.png)
![](https://freight.cargo.site/t/original/i/1216e571cd2fd0468ed11a73b3175d33121661561fd1c648de1713619bfec3b1/Screen-Shot-2022-04-04-at-4.24.57-PM.png)
This cheeky and playful rebrand project is still in the works, as Open Container is primarily a summer spot (it is an outdoor patio bar), but come Summer 2022, I plan on revitalizing the brand with all new events, tap takeovers, new retro-inspired merch, and community partnerships to truly highlight Open Container as the people’s bar.
View Open Container’s Instagram here.
![](https://freight.cargo.site/t/original/i/b40cf3e44d8c680012dc29e780454fa92b944f7b9dff59e64dd971ad88c8892a/Screen-Shot-2022-04-04-at-4.27.16-PM.png)
![](https://freight.cargo.site/t/original/i/7195cf7044b2d61572982a3a29de6bda1d4305325b143c84dafb9eeee65ff8c3/Screen-Shot-2022-04-04-at-4.26.30-PM.png)
![](https://freight.cargo.site/t/original/i/90017c839b637e01fdd790896567e14092c3d253d5a75c2b77d18ab99b40c19e/Screen-Shot-2022-04-04-at-4.26.49-PM.png)
![](https://freight.cargo.site/t/original/i/d74f7716fae1dfca169498bce03ddf181f2c36b46b47c0b0d7e99b200bf5de66/Screen-Shot-2022-04-04-at-4.24.04-PM.png)
![](https://freight.cargo.site/t/original/i/3a364528758f0df54b3493e26501702433fd60bd4dfe33e735a7e9f4d4a0a1bc/Screen-Shot-2022-04-04-at-4.24.44-PM.png)