Brand Strategy and Ethnographic Research.

creative direction / design / marketing

Hodges Bend

No matter what you’re in the mood for, Hodges welcomes you.

This all-day, all-night café/bar is one of my favorite spots in Tulsa. No matter what you’re in the mood for, Hodges welcomes you.

This project has taught me a lot about showcasing a brand that is truly about its people. It’s also been one of the most fun marketing and design projects I’ve worked on. I’ve found that with a brand like Hodges,
I have seen the best sales results when focusing on in-person events.
As part of the marketing strategy I wrote for Hodges, the aim is to do at least one event a month (on top of their regular schedule of live music on Mondays).

Since implementing this strategy, Hodges has not only had sold out events for Beaujolais Day, New Years Eve, and Hodges’ Birthday (to name a few), but they have also seen a signifcant increase in new patrons at the establishment.

Showcasing Hodges’ staff and regulars has also shown an increase in patrons. Capturing the welcoming atmosphere, and the detailed knowledge of the staff, helps to tell newcomers that they will be taken care of at Hodges Bend.

With the addition of the new exective chef, Bobby Benjamin, Hodges Bend has been able to revitalize their kitchen, post COVID, which in combination with focused marketing efforts, has led to a definitive increase in sales and patronage.

View Hodges Bend’s instagram here.