I’m Lucia Peraza.
It’s nice to meet you. 

I am a story-driven brand strategist and designer with an intense love for qualitative research practices and building brands.

I have been working as a senior brand strategist for the past two years across the tourism, food + bev, media, and education industries, which has taught me a lot about creating meaningful and memorable brand experiences.

I am currently available for freelance projects on a case-by-case basis. If you are interested in my services/pricing, please reach out via email!

I’d love to chat with you.

“If you’ve had one meeting with Lucia, you know the value she brings to any project. She’s sharp as a tack, open to finding the best solution possible, no matter what it takes, and as far as I’m concerned, a born strategist who will help take our work to new heights.”

- Lizzy, V.P. Strategy, Medium Giant

“Lucia killed it on our brand strategy work - her presentation skills, her ability to handle questions, and her intentionality shine through.”

- Jordan, Account Manager, Invest Sauk County

“Our creative team loves working with Lucia. She's so sharp and makes our work stronger by her collaboration. Her work over the past month on Port Aransas and la Madeleine was incredibly smart, and she even helped us out with some quick creative shots we needed for our big la Madeleine meeting.“

- Sam, Creative Director, Medium Giant

“I was blown away by the diligence and thoughtfulness of her presentation about the Dallas Morning News. It was so incredibly obvious that every possible avenue was explored, guided by an innately curious disposition. The client loved it, and the creative team was left excited to get the ball rolling because we were all in alignment. Lucia is always on the nose with her strategy, and it is so exciting to watch her develop brands and get to pick up where she leaves off.”

- Anna, Designer, Medium Giant